A quiet morning at home. One breath of scent ignites long-lost memories. Triggering a journey into a surreal world of London dreams.
Jo Malone London has brought the power of scent to life with a short film featuring British actor and new Jo Malone London Gent John Boyega. The story is a medley of real life, fond memories and the wildest of dreams, all seen through the lens of his life and work.
Shot close to John’s family home in Peckham, south London, the creative story has very real and relevant connections to his life. Everyone featured in the film was hand-picked by John; it stars his family and closest friends as well as a selection of curated talent from the local area. Scent triggers powerful memories, the most potent of which always bring John home.
For John, London is the real star of the show: “The story lies in the magic, the opportunity and the undeniable spirit found all over London. There is raw talent, energy and inspiration on every corner and it certainly affected me, my view of life and my approach to work. In London, anything is possible.”
Inspired by John’s life of contrasts, this film supposes that hidden enchantment is sometimes not so hidden. If we just slow down long enough to believe…